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BASF SVP positive about future for U.S. ag

Paul Rea Senior Vice President of BASF Agricultural Solutions North America offers up his worldview for agriculture in 2023 in this interview at Commodity Classic.

“We hope the world is becoming a little more reliable and consistent, but volatility is here to stay.”

Rea explained that the last couple of years have been like nothing we’ve ever seen before.  Covid, supply chain disruptions, weather events and geopolitical pressure the past three years has changed things.

“Sometimes for us and our customers it is like a breathtaking pace; how do you keep up? With that view to the long term, I think the outlook for agriculture remains strong. The fundamentals remain. We know there is going to be increased demand for what farmers do in the future – more mouths to feed – limited amount of land do it with, so yield becomes a big opportunity for farmers.”

Rea tells Brownfield he firmly believes U.S. farmers are absolutely in the leading position globally to produce that healthy, affordable food for everyone.

He says that BASF is healthy but has experienced many challenges these past couple of years with input costs increasing, inflation, shortage of product, and supply chain issues. The company has made improvements to keep moving forward.

Rea tells Brownfield with BASF’s large presence in Europe, the invasion of Ukraine has put a lot of pressure on them.

BASF will introduce 25 new products in the next 4 years to farmers in North America.

Rea tells Brownfield although the regulatory environment is changing, BASF is determined to bring new options to farmers so they can “farm the way they want to farm.”

Listen to the conversation with Paul Rea here: