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United Soybean Board highlights protein first initiative

Polly Ruhland, CEO of the United Soybean Board, provided an update of the Protein First initiative, which was first announced at the World Food Prize.

“The US needs to think about protein as a category when we go into international markets and we need to think about the most sustainable protein in the world, the most reliable protein in the world, the highest quality protein in the world– be it animal or plant protein,” she says.

She says internationally protein should be thought of as a pre-competitive category and the industry should ensure that US protein is the leading protein in the world.

Audio: Polly Ruhland, United Soybean Board