Success in dairy partnerships

A dairy checkoff board member says she’s seen the benefit of farmer dollars going from advertising into partnerships. Audrey Donahoe, a dairy farmer from upstate New York, has served the last 14 years on the Dairy Management Incorporated board.  “We really didn’t know how much milk was being sold by just having advertising on T.V.” … Read more »

McDonalds announcement an important indication

 A thought leader in food and agriculture says the McDonald’s announcement is an important indication of things to come.  Charlie Arnot, Chief Executive Officer of the Center for Food Integrity tells Brownfield McDonald’s move to cage-free eggs has implications for agriculture and the entire supply chain, BUT…  “I don’t think necessarily everybody in the food… Read more »

Egg industry supports ‘choice’ in egg production

Egg industry spokespersons say they support McDonald’s move to 100 percent cage-free eggs as a matter of “choice”. Chad Gregory, CEO of United Egg Producers (UEP), says his organization supports “customer and consumer choice” in the types of eggs they buy. “Recognizing that customers place value on having choices in the type of eggs they… Read more »

McDonald’s will transition to cage-free eggs

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McDonald’s has announced that it will fully transition to cage-free eggs over the next ten years. The fast-food giant has been studying the issue since 2010. The company says it has worked with the Coalition for a Sustainable Egg Supply to better understand the impact of various hen housing systems on animal health and welfare,… Read more »

Egg producer plans major expansion

One of the nation’s largest egg producers is planning a $44 million expansion of its organic and cage free facilities.  Herbruck’s Poultry Ranch in Mid-Michigan is the nation’s 12th largest egg producer, supplying Meijer, Kroger, and all McDonald’s east of the Mississippi with 1.5 billion eggs annually. The investment will add new egg-laying and pullet… Read more »

CEO says they’re watching the drought in California

Could the drought in California affect the price of your Big Mac?  Possibly. Like many food companies of its kind, McDonald’s doesn’t own its food suppliers.  President and CEO Don Thompson says they rely in individual suppliers for their products.  One of the benefits of that, he says, is they can utilize their information on… Read more »

McDonald’s exec discusses ‘sustainability’

McDonalds’ recent announcement that it plans to start purchasing verified sustainable beef by 2016 raised some eyebrows in the beef industry.  The individual in charge of social responsibility and sustainability for McDonald’s, Bob Langert, discussed those plans today at the Cattle Industry Convention in Nashville.  Following his presentation, Brownfield’s Ken Anderson visited with Langert about… Read more »

McDonald’s CEO shares farm visit experience

As McDonald’s Corporation works on their sustainability plans moving forward, president and CEO Don Thompson takes a hands on approach to learning about the animal husbandry practices used by some of their suppliers. Following his keynote at this weekend’s Purdue Ag Alumni Fish Fry, Thompson talked about his visit to a beef farm in Ireland. … Read more »

McDonald’s CEO says farmers are part of the conversation

McDonald’s president and CEO Don Thompson says there are three trends that are driving their business today.  Those are transparency, food quality, and sustainability. Earlier this year, McDonald’s announced by the year 2016 they planned to only purchase “verified sustainable beef”. As they work on their “Global Roundtable for Sustainable Beef,” Thompson says the best… Read more »

McDonald’s CEO to speak at annual Fish Fry

President and CEO of McDonald’s Corporation Don Thompson will be the featured speaker at the 2014 Purdue Agricultural Alumni Association Fish Fry.  Thompson, a Purdue alumnus will speak about the path he took from a Purdue engineer graduate to his current position, leading the world’s largest food service company. Jay Akridge, Dean of Purdue Agriculture… Read more »