Egg producer plans major expansion

One of the nation’s largest egg producers is planning a $44 million expansion of its organic and cage free facilities.  Herbruck’s Poultry Ranch in Mid-Michigan is the nation’s 12th largest egg producer, supplying Meijer, Kroger, and all McDonald’s east of the Mississippi with 1.5 billion eggs annually. The investment will add new egg-laying and pullet… Read more »

CEO says they’re watching the drought in California

Could the drought in California affect the price of your Big Mac?  Possibly. Like many food companies of its kind, McDonald’s doesn’t own its food suppliers.  President and CEO Don Thompson says they rely in individual suppliers for their products.  One of the benefits of that, he says, is they can utilize their information on… Read more »

McDonald’s exec discusses ‘sustainability’

McDonalds’ recent announcement that it plans to start purchasing verified sustainable beef by 2016 raised some eyebrows in the beef industry.  The individual in charge of social responsibility and sustainability for McDonald’s, Bob Langert, discussed those plans today at the Cattle Industry Convention in Nashville.  Following his presentation, Brownfield’s Ken Anderson visited with Langert about… Read more »

McDonald’s CEO shares farm visit experience

As McDonald’s Corporation works on their sustainability plans moving forward, president and CEO Don Thompson takes a hands on approach to learning about the animal husbandry practices used by some of their suppliers. Following his keynote at this weekend’s Purdue Ag Alumni Fish Fry, Thompson talked about his visit to a beef farm in Ireland. … Read more »

McDonald’s CEO says farmers are part of the conversation

McDonald’s president and CEO Don Thompson says there are three trends that are driving their business today.  Those are transparency, food quality, and sustainability. Earlier this year, McDonald’s announced by the year 2016 they planned to only purchase “verified sustainable beef”. As they work on their “Global Roundtable for Sustainable Beef,” Thompson says the best… Read more »

McDonald’s CEO to speak at annual Fish Fry

President and CEO of McDonald’s Corporation Don Thompson will be the featured speaker at the 2014 Purdue Agricultural Alumni Association Fish Fry.  Thompson, a Purdue alumnus will speak about the path he took from a Purdue engineer graduate to his current position, leading the world’s largest food service company. Jay Akridge, Dean of Purdue Agriculture… Read more »

McDonalds says “Thank You”

McDonalds has been running these billboards, as well as “thank you” newspaper and radio ads, in Iowa and Nebraska this summer. This billboard sits along Interstates 35-80 in Des Moines. (Photo courtesy of the Iowa Soybean Association)  

McDonald’s releases gestation stall plan

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McDonald’s has announced a ten-year plan to work with pork suppliers to phase out of the use of gestation stalls in its U.S. pork supply. The fast food giant says its plan is to source all pork for its U.S. business from producers that do not house pregnant sows in gestation stalls by the end… Read more »

Pork Board CEO discusses McDonald’s ‘gestation stall’ decision

That recent announcement by McDonald’s—made jointly with HSUS—that it wants to transition its pork supply away from farmers who use conventional sow gestation stalls seemed to catch many in the pork industry by surprise.   In an interview with Brownfield prior to the start of the National Pork Industry Forum in Denver, National Pork Board CEO Chris Novak gave… Read more »

McDonald’s is a topic at Pork Forum

At this week’s National Pork Forum in Denver, pork producers are discussing several issues of importance to the pork industry. One of those is the recent announcement by McDonald’s that it wants to transition its pork supply away from farmers who use conventional sow gestation stalls. National Pork Board CEO Chris Novak says that, in… Read more »