Special Report
The key to success…”Listen to the customer”
This is the 51st WPS Farm Show and one of the exhibitors that has been at most of those shows is Lauri Heikenen of H & S Manufacturing. Over the years his company has grown from forage boxes to an extensive line of forage implements and other machinery.
So why has H & S grown and progressed while many competitors fell by the wayside? Heikenen thinks the key has been listening to the customer, an important part of implementing that philosophy is that he, his sons and the other top people in the company are the ones who work the shows. “They tell us what they want and what they need.” His advice to anyone looking to get into business, “Listen to your customer.”
When asked if he had it to do over again, would he do anything differently? The 87-year-old quips he would rather count his blessings than count his mistakes.
AUDIO: Heikenen talks about his company 9:26 mp3
Tags: Ag Employment, Harvest, Wisconsin
Great article! It is so important to listen to your customers and form a relationship with them.