Special Report

Pork Board developing new brand position

“Pork. The Other White Meat.” is considered to be one of the great advertising campaigns of all time.  But according to the National Pork Board’s (NPB) vice president of domestic marketing, Ceci Snyder, research shows that “The Other White Meat” is no longer motivating consumers to buy pork.  Snyder is leading NPB’s effort to develop a new brand position for pork with the goal of announcing a new campaign at the March 2011 Pork Forum.  Here are some of Snyder’s comments from the NPB’s Wednesday news conference.

 AUDIO: Ceci Snyder (3:30 MP3)

Add Comment

Your email address will not be published.


 

Stay Up to Date

Subscribe for our newsletter today and receive relevant news straight to your inbox!