Special Report
Pizza cheese promotions boost dairy sales
Partnerships are key in the dairy industry and Colorado dairy farmer and DMI board member Les Haresty says one of those partnerships is helping boost dairy sales. The Dairy Checkoff – working with Dominos Pizza – has everyone reaping the benefits of putting more cheese back on pizza. In the U.S., 25% of cheese made ends up in the pizza sector.
AUDIO: Les Hardisty (2 min. MP3)
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