Special Report
NPPC president says growing demand is key
Ken Maschhoff, president of the National Pork Producers Council, says the pork industry is growing and he’s certain discussing ways to break down trade barriers will be top of mind. “You know – it’s more pork,” he says. “We’ve got expansion in the industry, we’ve got new plants coming on, and even though that domestic demand strong – the demand for international sales needs to continue.”
He tells Brownfield the World Pork Expo also provides great educational opportunities for pork producers. “Producers want the access and the ability to speak with knowledgeable folks on that the consumers are looking for,” he says. “To pick up the latest on what’s out there in terms of animal welfare – and activist – and those who try to say we aren’t doing things right.”
World Pork Expo runs through Friday.
AUDIO: Ken Maschoff, president National Pork Producers Council
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