Special Report
Johnson Smith: videos misrepresent animal agriculture
The president and CEO of the Animal Agriculture Alliance concludes that undercover videos should not be the last word about livestock farmers.
The Alliance’s Stakeholder’s Summit ended Thursday with a string of personal stories from people who have been affected in one way or another by activists. As the conference concluded, Alliance CEO Kay Johnson Smith told Brownfield that through the summit, the alliance tried to convey ways to deal with the consequences of activists.
“We wanted to provide tools, not to hide things from the public, but tools to help the farmers understand how to better connect with the consumer, how transparency is important and they can share their story and not feel afraid,” Johnson Smith told Brownfield Ag News as the 12th annual summit ended. “Because if they’re not sharing their story, the only thing the consumer sees are those awful videos that come out that are very misrepresentative of the industry.”
Johnson Smith says that among farmers’ biggest challenges are people and organizations that want to put an end to animal agriculture.
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