Special Report

GEA driven by need for productivity

Since 1926, GEA Farm Technologies has been known for technical innovation and animal hygiene in milk production. Along those lines, GEA is also known for manure systems and livestock barn equipment.

Channel management vice-president Steve Pretz, relaying some of the company’s history to Brownfield Ag News, says some of the more familiar brands that have become GEA Farm Technologies are Surge and Westfalia milking equipment. Westfalia was purchased in the late 80s and GEA acquired Surge in 1999. Innovation “is primarily driven now by the need to increase productivity per man,” said Pretz, at the World Dairy Expo. One of those products would be the company’s robot milking system.

AUDIO: Steve Pretz (4 min. MP3)

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