Special Report

Food choice criteria have changed

Dallas Hockman, National Pork Producers Council, AAA Stakeholder's Summit, Arlington, Va., May 1, 2013.Interest in food and information technology have changed what’s important to people in making food choices. Dallas Hockman, with the National Pork Producers Council says that a quarter century ago, the organization launched Pork: the Other White Meat to reframe pork’s nutritious lean value.

“We face that same challenge today, except how it is that we’re producing the product,” Hockman told Brownfield Ag News after he made a presentation at the Animal Agriculture Alliance Stakeholder’s Summit. “We’ve changed dramatically as it relates to how our product is produced, how it’s raised; that doesn’t mean that it’s not safe, it’s not taken care of and all those attributes that we know we’re doing, it’s just there’s so much other noise that’s out there in the social media that we have to become part of.”

What that means, said Hockman, is that pork producers need to more aggressive in getting their story told to influencers, such as those involved with food policy and regulation, as well as those at the retail and food service level.

AUDIO: Dallas Hockman (8 min. MP3)

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