Accepting technology in agriculture
The agriculture industry embraces technology that helps us become more productive and meet the growing demand for food around the globe. But often times that same enthusiasm for technology isn’t shared by the consumer.
Bryan Dierlam, Director of Government Affairs for Cargill says part of the problem is messaging. “One of those things we might be thoughtful about is how we approach those consumers,” he says. “When we message to those consumers we want to build trust and confidence within our food supply and in the technology we utilize so we can continue to deploy it in a responsible way.”
AUDIO: Bryan Dierlam, Cargill (3:30mp3)
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