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Sheep industry launches ‘Let’s Grow Our Flock’ initiative

The American Sheep Industry Association (ASI) has launched an initiative to increase the U.S. sheep inventory.

The campaign is called “Let’s Grow with twoPLUS”. With three goals in mind, the primary objective of the initiative is to encourage current producers to expand their sheep numbers by 2014.  If successful, it would result in 315,000 more lambs and two million more pounds of wool for the industry to market.

At a recent ASI media event on a sheep farm near Coon Rapids, Iowa, we visited with ASI executive director Peter Orwick about challenges and opportunities in the sheep industry.

AUDIO: Peter Orwick (5:25 MP3)

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