Rural Issue

Discussion on U.S. pork production and consumer demand

On November 22nd, the Pork Checkoff hosted a teleconference with ag reporters to discuss current U.S. pork production and consumer demand.  Participants included:

• Jan Archer, National Pork Board president and a pork producer from Goldsboro, North Carolina, who addressed the producers’ perspective and importance of the Pork Checkoff’s marketing outreach.
• Len Steiner, Steiner Consulting Group, on the overarching economic dynamics of the current market situation.
• Patrick Fleming, Director, Market Intelligence and Innovation, National Pork Board, with comments on domestic marketing trends and pork sales with the U.S. retail sector.
• Brett Stuart, Global AgriTrends, discussing the international environment and current status of U.S. pork exports.

AUDIO: Excerpt from Pork Checkoff teleconference