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Reebok introducing footwear made of corn and cotton

A popular shoe brand plans to bring footwear made from corn and organic cotton to the market later this year.

Reebok is launching its Cotton + Corn initiative, with its first product comprised of cotton on the upper shoe and a base originating from field corn.

Head of Reebok Future Bill McInnis says this is just the first step in using materials that grow and can be replenished, rather than the petroleum-based materials commonly used today.

He adds the bio-based footwear factors in look and performance, and can be composted after use.

The shoe and apparel company is partnering with DuPont Tate & Lyle Bio Products to manufacture a pure, petroleum-free, non-toxic, 100 percent USDA certified bio-based product derived from field corn.

Reebok president Matt O’Toole says their philosophy is to be more human, and sustainability is a core part of that belief.