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AgReliant Genetics announces new branding strategy

Photo courtesy LG Seeds

AgReliant Genetics, the third largest seed company in North America, plans to merge four of its regional seed brands into its LG Seeds brand.

The four brands are Golden Acres Genetics, Great Lakes Hybrids, Producers Hybrids and Wensman Seed. AgReliant says the transition to the new LG Seeds will take place in the summer of 2018.

The company says the status of its AgriGold brand in the U.S. and Pride Seeds brand in Canada will not change.

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