Managing for Profit

USB to become more focused

A United Soybean Board leader says the USB’s new strategic plan will require more focus.

USB Treasurer John Motter of Ohio says this week’s December Board meeting in St. Louis will provide board members the opportunity to begin work on the new Long-Range Strategic Plan. The challenge Motter says is not knowing how many checkoff dollars will be available to fund projects but it’s a challenge he says the farmer leaders of the United Soybean Board are up to.

Audio: John Motter, Treasurer, United Soybean Board

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