Innovations

Granular provides cloud computing, mobile apps to farmers

A farming software company is bringing data analytics, cloud computing and mobile applications to farmers.  Granular co-founder and CEO Sid Gorham tells Brownfield that his company is bringing technology to farmers that will help them respond to challenges and opportunities.

“Humans ultimately need to make all the important decision,” Gorham told Brownfield Ag News from his office in San Francisco, “but we’re trying to provide the information necessary to make better decisions.”

What Granular is doing for their customers, according to Gorham, is giving them one central application in which they can plan, budget and schedule their work, and that they can use every day to coordinate the activity of everybody on their team.

“That could be something as tactical as what order should I plant my fields in,” said Gorham, “or it could be more strategic, like what crop mix should I plant next year, or how should I market my grain.”

Granular has recently raised $18.7 million in funding from various investors and has accumulated some tech savvy talent, partly a result of their location, according to Gorham.

“Silicon Valley and the San Francisco area is really known for building these types of companies,” he said, “and there’s a lot of talent and a lot of infrastructure in this part of the world to develop exactly the kind of company that we’re building at Granular.”

The company is the result of a split of another company called Solum.  The half of Solum that does soil testing and data technology was acquired by Monsanto and then blended in 2013 into another Monsanto acquisition, Climate Corp.  The other half of Solum became Granular.

AUDIO: Sid Gorham (9 min. MP3)

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