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Farmers and ranchers are putting a face on farming

There’s increasing importance placed on farmers telling their own story and reaching consumers who grow further from the land with each passing generation. U.S. Farmers and Ranchers Alliance Board member Forrest Roberts says that in its first year of existence, the organization has discovered that the message of safe, abundant and affordable food that was thought to be reaching consumers may not have been.

AUDIO: Forrest Roberts (3 min. MP3)

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