The key to success…”Listen to the customer”

This is the 51st WPS Farm Show and one of the exhibitors that has been at most of those shows is Lauri Heikenen of H & S Manufacturing. Over the years his company has grown from forage boxes to an extensive line of forage implements and other machinery.

So why has H & S grown and progressed while many competitors fell by the wayside? Heikenen thinks the key has been listening to the customer, an important part of implementing that philosophy is that he, his sons and the other top people in the company are the ones who work the shows. “They tell us what they want and what they need.”  His advice to anyone looking to get into business, “Listen to your customer.”

When asked if he had it to do over again, would he do anything differently? The 87-year-old quips he would rather count his blessings than count his mistakes.

AUDIO: Heikenen talks about his company 9:26 mp3

Ever consider alpacas?

Sally Schmidt and her husband, Tom first saw alpacas when they were living in California, when they moved back to Wisconsin in 2002 they looked into raising the animals in the Badger State and finally made the decision in 2006. They now have 36 alpacas at their Sabamba Alpaca Ranch and Bed & Breakfast at DePere.

Native to Peru, Bolivia and Chile, the animals are raised for their fleece. They are sheared once a year when the weather turns warm, the Schmidts send the fleece to be washed in Texas and then to a textile mill in Pennsylvania where it is made into socks, gloves, mittens, sweaters and the like. The animals vary in color and the texture of the fleece does vary especially by color but there is no premium paid for one type of fleece over another.

Alpaca growers such as the Schmidts are looking to get more organized with the marketing of their products with the formation of a national effort on the order of what cotton growers did back in the 70’s.

AUDIO: Sally Schmidt talks about raising alpacas 17:00 mp3

*BTW the “humming” in the background is the alpacas “whining” as Sally puts it.

Farmers’ economic situation has improved

One of the exhibitors at this show every year has been Mark Binversie with Investors Community Bank and over the years we have talked about the financial situation facing Wisconsin farmers. The past couple of years have been some very difficult times especially for dairy producers, Binversie says they are recovering but challenges remain especially with commodity and land prices.

AUDIO: Binversie looks at the financial situation

It’s not a satellite dish…it’s a solar collector

One of the more unique displays at the WPS Farm Show this year is A.R.C. Solar Solutions. What first appears to be a shiny, old C-band satellite dish is actually a solar collector which uses satellite technology to track the sun across the sky and concentrates the solar beam. Rey Sepulveda has one heating a three-bay garage and office at his home at Strum, Wisconsin.

AUDIO: Sepulveda talks about the process

Corn ethanol is not forcing food prices up

The ethanol industry has found itself on the defensive these days as some charge it is part of the reason for increasing food costs. Wisconsin Corn Growers Association president, Brian Long says it is not the cause and can be part of the solution.

AUDIO: Long talks about ethanol, yields and NASCAR

Next up, Wisconsin Farm Technology Days

As the curtain comes down on the WPS Farm Show on Thursday afternoon, we look forward to the next major farm show in the state, Wisconsin Farm Technology Days. This year the July expo will be at Seehafer Acres just north of Marshfield in Marathon County. WFTD General Manager Ron Schuler says things are shaping up quite nicely for the show. Meanwhile, Outagamie County is making plans for next year, Kevin Jarek is Executive Secretary for that county committee.

AUDIO: Schuler talks about this year’s show

State FFA Officers are at the show

When you walk into Hanger C at the WPS Farm Show you will notice the blue-and-gold jackets, the Wisconsin FFA Officer Team is here. State President Alicia Hodnik says they are talking to people about the importance of agriculture education and FFA in the state’s schools.

AUDIO: Hodnik talks about ag education and the FFA

WPS Farm Show this week in Oshkosh

The 51st annual WPS Farm Show is this Tuesday, Wednesday and Thursday at the E.A.A. Grounds in Oshkosh, Wisconsin. Rob Juneau chairs the show; he says thanks to an addition to Hangar C, the show has grown. “This year we will have about 488 exhibitors, that’s up about 25 from last year.”

AUDIO: Juneau talks about the show

Grade-level wiring featured at WPS booth

Like many farm shows, the WPS Farm Show was started 51 years-ago to encourage the use of electricity on the farm. While today’s farmer doesn’t really need any encouragement to use electricity the show does offer the latest in electrical use. Corey Kuchta heads-up the Wisconsin Public Service booth at the show and this year they are featuring grade-level wiring.

AUDIO: Kuchta discusses the display

Lean more about mycorrhizal innoculants

Each year the WPS Farm Show has featured educational seminars, on Tuesday this year the featured presenter will be Larry Simpson of Mycorrhizal Applications talking about mycorrhizal fungi used to inoculate all types of crops. Simpson says the fungi basically create tiny “super roots” which extend far beyond the plant’s roots to gather additional nutrients and moisture.

AUDIO: Simpson talks about the process