Commentary.
The latest round of “undercover” videos released by the Humane Society of the U.S. (HSUS) ostensibly targeted two farms – owned by Seaboard Foods and Prestage Farms – to illustrate the alleged cruelty of gestation stalls and misbehavior by farm workers. HSUS hyperbole about gestation stalls is well known, totally without scientific foundation, and use of the stalls is essentially an issue of personal belief, science, experience and perception.
However, the video – once again filmed some months ago, but held by the media-hungry HSUS until the maximum media moment – has less to do with the two farms and everything to do with intimidating their retail customers. HSUS went the extra step this time, filing complaints with the Securities & Exchange Commission (SEC) and the (FTC), alleging the treatment of pigs as “illustrated” by the video is at odds with company website statements and is “misleading its shareholders and the public.”
HSUS lets anyone cruising its website know Seaboard is a WalMart supplier; Prestage Farms has major retail customers as well. The strategy here is to frighten these mega retailers with an implied message: “We will continue to embarrass you by attacking your suppliers. Use the power of the purse to force them to raise pigs the way WE want pigs raised, or risk our continued wrath.”
This is an opportunity for WalMart and others to show some backbone. Resist the temptation to go with the quick public relations fix and stand with farmers and ranchers – no matter the size of their operations – and send HSUS and groups of its ilk the message that cheap video stunts and allegations to the government will not deter you from getting the facts and the using the science and experts — including real live farmers and ranchers — to inform your decisions. There are thousands of farmers who will stand with you or in front of you in dealing with HSUS trust me. Respect will grow.
This does not compromise your commitment to your customers when it comes to proper care and treatment of the animals which provide the meat for your stores. It avoids political shenanigans in DC and statehouses around the country by politicians who don’t know any better, but think they can make you happy by whacking at your farmer supplier. But most importantly, it demonstrates to your customers you have the same priorities as they – and the farmer – namely, ensuring that the best is being done in the best way by the best people.
I’m not suggesting turning a blind eye to bad practices. On the contrary, I’m advising retailers to learn as much about the producer and the process as you know about the product and the price. Set your standards based upon knowledge and practical application; weigh the options out there for your suppliers, and become an ally, not an enemy with a reputation for knee-jerk ill-advised PR responses to activist pressure.
Being responsible, showing some backbone in the face of activist political pressure gains you friends and allies. At the same time, you maintain your standards, your quality supply of product, you keep your customers happy and you help ensure there are farmers and ranchers around who will step up and work with you and for you.

Latest: 