Larry has been a Wisconsinite his entire life. His parents, uncles, aunts, and cousins grew up on farms in the Ferryville, Eastman and Gays Mills areas in southwestern Wisconsin, but he grew up on a northwestern Wisconsin fishing resort near Chetek which also had a huge garden, a couple of horses and they raised their own beef. After high school, Larry received a communications degree from Western Technical College (formerly Western Wisconsin Technical Institute) with emphasis on photography and television production, but instead began a radio career in 1984 at WAQE in Rice Lake.   Larry has been a news or program director at stations in Amery, Ladysmith, Stevens Point, and Wausau before joining Brownfield in 2016. After more than 20 years in the Stevens Point and Plover area, Larry and his wife Carla moved to Wisconsin Rapids, Wisconsin in 2023.