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Marsh launches new 100% Local program for Angus beef

Regional grocery chain Marsh has launched a “100% local” program for Angus beef.  The company says the move is in response to consumer demand for more local foods.

Thirty-eight stores with meat cases in Indiana and Ohio will carry the products.  The participating farms, seven in Ohio and one in Indiana, have gone through an extensive vetting process to be included in the program.  To meet the requirements farmers must verify the cattle have never been treated with antibiotics and never fed any animal by-products.

Some of the participating farms are: Bio Town Ag in Reynolds, Ind.; Bonner Farms in Mantua, Ohio; Hartley Grain Farms in Bellevue, Ohio; and Jeff Reichelderfer in Circleville, Ohio.

Harry Giglio, Marsh group vice president of fresh says consumers want to know where their food comes from and how it is raised.  He says the new program will give the company’s customers the products they want.

The products will be identified by a “100% Local” decal in the meat case.