News

NCBA names new CEO

The National Cattlemen’s Beef Association (NCBA) has named Kendal Frazier its new chief executive officer.

Frazier has been with NCBA since 1985 and has held several staff leadership roles during his career, including chief operating officer. He has been serving as interim CEO since former CEO Forrest Roberts resigned in June of last year.

In a news release, NCBA president Tracy Brunner said he is confident that the nation’s oldest and largest cattle industry association is in good hands.

“It was the belief of the officers and others involved with the search process that NCBA owed it to our members, our stakeholders and the beef community to take our time as we selected the right individual to serve as the next chief executive officer,” said Brunner. “Today, we can say with confidence that Kendal Frazier is the right leader for the association. With many years of experience working for state and national beef organizations, he has helped to guide our industry through some of its greatest challenges.”

Frazier said he is honored and excited for the opportunity to serve as CEO.

“My priorities as CEO will be working with NCBA’s stakeholders and other organizations to vigorously oppose the continued assault by the government on private property rights; work to expand and open markets around the world for U.S. beef; increase trust in U.S. beef production and ensure consumers fully understand the importance of beef’s role in their diets,” said Frazier. “By focusing on these key areas, we ensure there is a prosperous future for the next generation of cattlemen and women.”

Frazier was raised on a diversified cattle and grain operation in south-central Kansas. He is a graduate of Kansas State University and began his career as a farm broadcaster for WIBW Radio/Television before joining the staff at Kansas Livestock Association as director of communications.