Managing for Profit

The beef industry’s ‘critical crossroads’

cattle grazing-southwest iowaThe U.S. beef industry is at a critical crossroads.

So says Glynn Tonsor, a livestock economist at Kansas State University.

“We’ve had abnormally high cattle prices the last several years, and the core reasons for that are both tight supplies and strong beef demand,” Tonsor says. “But I think we’re at a crossroads in the sense that most industry stakeholders also recognize we’re expanding the herd pretty quick. And as long as Mother Nature allows that, most folks—including myself—think we’re going to continue that process.”

As the “tight supply” part of the equation starts to ease and beef supplies become more plentiful, Tonsor says, the importance of “beef demand” will become more apparent.

AUDIO: Glynn Tonsor

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