Healthy Living
Organic food confusion/skepticism
Do consumers buy into organic foods? SuperMarket News says a new survey by Mintel shows consumers don’t understand the meaning of organic labels. Their report found that 51% of organic food and beverage shoppers surveyed believe labeling something organic is an excuse to charge more. Nearly 40% said organic was a marketing term with no definition or value.
HEALTHY LIVING PROGRAM – Organic survey shows consumer confusion (1:30 mp3):
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