News
USDA: Little economic benefit of COOL
A new economic analysis of Country of Origin Labeling (COOL) shows a negative economic benefit. The USDA’s Office of the Chief Economist says implementation of 2009 COOL regulations would be insufficient to offset the costs of the requirements whether through economic measurements of the beef, pork and poultry industries or “of the US economy as a whole.” The report says there’s been interest from consumers for COOL information but monetary benefits are small.
But, Missouri Farmers Union President Richard Oswald tells Brownfield Ag News he doesn’t believe it makes sense for U.S. producers to be against COOL, “You know, economic benefit, I guess, is in the eye of the beholder. I’m really mystified why some American beef producers aren’t four-square behind country of origin labeling,” adding, “I guess that’s the power of the packers and the corporations that are kind of calling the shots right now.” Oswald says there are labeling requirements for seafood in the U.S. and Europe is coming up with its own system of country of origin labeling.
Leaders of both the House and Senate Ag Committees appear ready to seek repeal to stave off retaliation from Canada and Mexico if the WTO rules against it.
National Farmers Union is urging its members to contact the White House on Wednesday and ask President Obama to support COOL.
AUDIO: Interview with Richard Oswald (4:00 mp3)
I like COOL. Everyone should know where their meat is coming from and ONLY purchase U.S. raised and processed meat.