Managing for Profit

What will be the next ‘revolutionary’ idea in farming?

Few would argue that the development and adoption of insect and herbicide resistant crops revolutionized agriculture.  So what will be the next “revolutionary” development in crop farming?

Prior to his recent presentation at the University of Nebraska-Lincoln, we put that question to Monsanto’s chief technology officer Robb Fraley, often referred to the father of agricultural biotechnology.

AUDIO: Robb Fraley