Rural Issue

Kopperud: Agriculture needs more effective messaging

kopperud-steve 1-15Agriculture needs to find more effective ways of communicating with consumers.

That was the message conveyed to Iowa Pork Congress attendees by Steve Kopperud, Washington, D.C. ag lobbyist and author of Brownfield’s “Inside D.C.” blog.

Kopperud says agriculture is doing a better job of fighting back against its critics.  But he says it has a lot of ground to make up—and he’s not convinced current consumer outreach efforts are working.

Kopperud says for those messages to be effective, they need to come directly from farmers.  He challenged farmers to “champion what you do every day”.

AUDIO: Steve Kopperud

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