Innovations
Crop insurance as marketing tool
Cargill Crop Insurance works with farmers and the people buying their grain. Territory Manager Tom Legner says farmers need to think of crop insurance as a way to market the crop not just to get the payment. He says farmers need protection but need to consider what they can market and when they can market it. In addition, Cargill Crop Insurance has been holding workshops on the Farm Bill programs farmers will choose: ARC, PLC and the optional SCO.
AUDIO: Interview with Tom Legner at 2014 NAFB Trade Talk (3:00 mp3):
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