Special Report

A big day for New Holland

Tuesday was a very proud day for the folks at New Holland as the ribbon was cut on the two new pavilions bearing their name at World Dairy Expo.  As he cut the ribbon, Abe Hughes, VP New Holland North America quipped: “Drink more milk, buy more balers!”  Mark Hooper is Director of Marketing, he says they saw a need to upgrade the facilities at Alliant Energy Center and they were happy to get involved “right away” to build a first-class facility to house their customer’s cattle.  Hooper says the innovation is indicative of New Holland’s long history in the hay and forage business and the new building goes along with several new products introduced by the company this year.

Hooper talks about the building and the company: