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Iowa project aims to harness benefits of ‘Big Data’

Brian Kemp

Brian Kemp

Leading Iowa farm and commodity organizations are backing an ambitious project that will harness the power of agricultural data to the benefit of farmers.

The “Big Data Strategy and Implementation Plan,” backed by Iowa AgState and developed by The Hale Group of Danvers, Massachusetts, will begin immediately by obtaining all relevant facts about how agricultural data is collected, shared, analyzed and used.

Following this in-depth assessment, a strategy and action plan will be formulated by year’s end. The strategy will enable farmers to better understand their data, industry strategies and objectives for Big Data along with how best to capture the value of the data they produce without compromising proprietary information and intellectual property rights.

We discussed the Big Data project with Brian Kemp of Sibley, Iowa, president of the Iowa Soybean Association and chair of the Iowa AgState coalition.

AUDIO: Brian Kemp (8:13 MP3)

Link to Iowa Soybean Association news release

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