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Walmart to offer low-cost organic foods

Walmart is going to launch a reduced-price line of organic foods. The retailer already offers more than 1,600 organic grocery items but will now offer around 100 “pantry” items under the Wild Oats label at prices more than 25 percent below brand-name organics. Walmart says their research shows more people would buy organics if the prices were more in-line with non-organic products

The introduction is expected later this month in about half of Walmart’s 4,000 grocery stores across the country, a move the company says is to “assure supply.” The products will also be available through Walmart’s website later this summer. They plan to expand to the remaining stores as they secure long-term supply agreements.

Wild Oats started as an organic grocery store chain in Colorado in 1987, it peaked at 110 stores in 24 states and Canada when Whole Foods bought it and discontinued the line in 2007. Grocery investor Ron Burkle now owns the brand name.

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