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Strategies for success

Every five years Purdue Unviersity’s Center for Food and Agricultural Business releases their Large Commercial Producer Survey.  Mike Gunderson, associate director for the research center says the survey compiles data into four categories; producer strategy, loyalty, buying preferences, and information and the salesperson.

Gunderson tells Brownfield this is the first time they’ve asked producers about their strategies and the results were narrowed down into five strategies for success.

AUDIO: Mike Gunderson, Large Commercial Producer Survey (3:00mp3)