Special Report

McDonald’s exec discusses ‘sustainability’

langert-bob-mcdonalds-2McDonalds’ recent announcement that it plans to start purchasing verified sustainable beef by 2016 raised some eyebrows in the beef industry.  The individual in charge of social responsibility and sustainability for McDonald’s, Bob Langert, discussed those plans today at the Cattle Industry Convention in Nashville.  Following his presentation, Brownfield’s Ken Anderson visited with Langert about the company’s sustainability efforts and how they might impact cattlemen.

AUDIO: Bob Langert (12:52 MP3)

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