Special Report
Let people know what you are doing on the farm
Brad Scott is a fourth-generation dairy farmer about an hour-and-a-half east of Los Angeles in southern California. They milk 1,000 cows and process their own milk on the farm. Over the past few years they have transitioned some of the business from fluid milk to cultured products, sour cream and frozen yogurt mixes. Scott says the opportunity came along to make the changes and it has worked well for them.
Scott has just wrapped-up a six-year run on the National Dairy Board, he talks about the various efforts the NDB and Dairy Management Incorporated have been involved with over the years.
AUDIO: Scott talks about promotion 8:00 mp3
Recently they had the unique opportunity to host a segment of the CBS Television series; “Undercover Boss”. The farm supplies frozen yogurt mix to Menchie’s Frozen Yogurt, a Los Angeles-based chain with more than 350 locations around the world. Menchie’s Chief Executive Officer, Amit Kleinberger went undercover to visit some of the yogurt stores and also came to the farm to see if they were a good fit to supply frozen yogurt mix to his franchise. Brad was the only person on the farm who knew what was going on and was very pleased with how things went.
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