It was a reality check for GMO labeling.
Author and climate science expert Mark Lynas has some pretty outside the box ideas when it comes to GMO labeling. Lynas told attendees of the 2013 Food Integrity Summit that agriculture needs to quit trying hiding that GMOs are in the food they have been consuming. “There’s a big gap between the reality and the public perception which enables the activists to come in and start spreading fear,” he says. “It’s better for people to be properly informed. Then they’re less amenable to people trying to scare them.”
He tells Brownfield to maximize efficacy – he says GMO labeling should be broad-based. “The whole industry has to move simultaneously on this,” he says. “That can only happen through a mandated system enforced by congressional legislation. Even though that seems like a long shot these days.”
Labeling could negatively impact the Ag industry…. But will it? “I don’t know,” he says. “I really don’t know. There are hundreds of PR companies that will do enormous amounts of market research and tell you they know the answer to that. But they don’t – because it hasn’t happened.”
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