Animal Health and Nutra Blend launched their Drive to Feed the World this week.
Director of Global Public Affairs for Elanco, Ted McKinney says they’re bringing the issue of food insecurity to a community near you. “It’s a one year road trip, coast to coast with a pair of semi tractor-trailers that are all focused on informing people about food security issues and food and technology issues,” he says.
Former NFL Lineman and professional wrestler Bill Goldberg is the face of this campaign. McKinney tells Brownfield he’ll be featured on one of the two semis touring the country. “One of the themes on the tractor trailers is ‘Chew on This’,” he says. “The idea behind it is ‘think about this’. Who better than a former NFL player and champion wrestler to get people to really think about what is going on in their food supply chain.”
One of the semis is equipped with a 30 seat theater that will show a film that will start a dialogue about the hunger issues plaguing our country. The other semi is actually a cooker where they’ll prepare meals to coincide with their stops.
McKinney says the semis will make over 130 stops over the next year.
To find a stop near you – visit www.drivetofeed.com© Copyright 2013 Brownfield, All rights Reserved. Written For: Brownfield