Special Report

Case IH talks ‘Agronomic Design’

At the Case IH display at Ag Connect, the company’s senior director for specialty business, Bill Preller, was anxious to discuss their new “Agronomic Design” initiative.

According to Preller, Agronomic Design unites ongoing work in multiple disciplines within Case IH, including customer research, product development, field support, training and marketing. In addition to ongoing product development work, Case IH Agronomic Design efforts will include sharing information and expertise to help producers make the most of each seed’s yield potential.

AUDIO: BIll Preller (2:46 MP3)