South Dakota beef is reaching a national audience on a popular television game show. After being a prize on the “Wheel of Fortune” this past January, Beef Bucks is back on the show.
Beef Bucks co-founder Nancy Montross of DeSmet says that following the introduction of the prize of certificates that can be exchanged in grocery stores for beef, her husband Bob kept in touch with show officials.
“They invited us to come back,” said Nancy Montross. “We’ll appear twice in November, twice in December. The two in November are when the ‘Wheel of Fortune’ salutes military families and in December it is the week that they have Home for the Holidays.”
The shows –November 13 and 15; and December 18 and 20 – will each have a $1,000 Beef Bucks prize, but for those not on the show, Montross says they can be purchased.
“Beef Bucks is a prepaid check in the amount of $5, $10 and $20. They can be purchased to give away as gifts or to use yourself if you want,” said Nancy Montross. “You can go on our website, Beefbucks.org, and there will be a listing of all the places that they’re available for you to in to purchase.”
Beef Bucks are also available to purchase as debit cards.
Organized in 1997, Beef Bucks is run by an all-volunteer board of beef producers and consumers.
Watertown, South Dakota, farm broadcaster Jody Heemstra contributed to this article.