Besides hosting a premier dairy cattle show, World Dairy Expo also hosts more than 850 commercial exhibitors in a trade show focusing completely on dairy. John Rozum heads up that aspect of the show which will feature expanded area this year with the addition of the 26,000-square-foot New Holland Trade Center. About half of the exhibitors in the new trade center are new to the show while others are traditional exhibitors who made the move from the exhibition hall for a variety of reasons be it more space or a fresh location.
There is a waiting list for the show and Rozum says when they do have space become available they are selective in choosing who gets in. “We look at it from the dairyman’s perspective,” says Rozum, “The people that are coming here want to see something new and exciting, they want to see products and services that will make a difference in their operations.”
This is Rozum’s 14th year running the trade show and it never ceases to amaze him how things trend, “When I started, TMRs were the hot item and we have evolved from there.” While there have been a lot of mergers and acquisitions in the farm supply industry over the years, there are always an “unbelievable number of new companies.”
Another new innovation at the show this year how the exhibitors are categorized and mapped on the World Dairy Expo website. “There isn’t a trade show in the country that has what we have.” Rozum says you can search the show list by company name, product or run your mouse over the map and it will tell you who is in what booth. The applications are available on smartphones as well. The maps are available here:
Trade show hours are 9 to 5 Tuesday through Saturday, Rozum says “Bring your comfortable shoes; there’s a lot to see.”