Special Report

Channel Seeds – there’s an app for that

It’s not an old seed brand. Channel Seeds was launched during Husker Harvest Days in 2009. Brand manager Heather Gotto says Channel, in its fourth sales year, is the third largest corn seed brand. She says it also is a provider of soybeans, sorghum, forages and alfalfa seed. Gotto says Channel has focused on expanding the number of seedsmen in the field. She tells Brownfield Ag News that Channel is launching a pilot customized iPad application. It will allow Channel seedsmen to make key observations in the field throughout the growing season and to turn that into planting recommendations for the next growing season.

AUDIO: Heather Gotto (3 min. MP3)

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