Special Report

Channel continues emphasis on ‘seedmanship’

According to Channel Brand lead Morgan Dugan, a strong emphasis on “seedmanship” is what continues to differentiate Channel from other seed companies. 

Dugan says Channel’s people get to know their customers and their farms first, then use that knowledge to provide expert hands-on service and support and industry-leading seed products.

At the 2012 Farm Progress Show, we talked with Dugan about that solutions-driven approach, as well as the new genetic and technology innovations that Channel is bringing to its customers.

AUDIO: Morgan Dugan (2:35 MP3)