Building demand for beef

Speaking at the Ohio Cattlemen’s Roundup in Wooster on Saturday, August 18, J.D. Alexander, President of the National Cattlemen’s Beef Association (NCBA) from Nebraska, talked about the emphasis NCBA places on building demand for beef as the number one contractor of the Cattlemen’s Beef Board (CBB).

“As a contractor we take great pride in that,” Alexander said. “We put professional people in place to do what they do best, and it’s by no accident that we are the number one contractor because that’s our profession, that’s what we do, we developed it, and do a good job at doing that, as I say, we’re a very proud contractor to the Cattlemen’s Beef Board (CBB) and the operating committee.”


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