Over 30 Lincoln-area supermarket professionals sat down recently with some CommonGround Nebraska volunteer farm women for a barbecue picnic lunch and an open discussion on the current state of food production on Nebraska farms.
The picnic was organized in an attempt to help bring industry partners and consumers together to reach a better understanding of what happens on today’s farms and ranches. Local B&R Stores (made up of the Russ’s Market and and SuperSaver grocery chains) and Hy-Vee stores were represented at the event.
At the conclusion of the event, Brownfield’s Ken Anderson visited with CommonGround volunteer Diane Becker, whose family farm raises irrigated corn and soybeans in the Madison area of northeast Nebraska.
We also visited with Marty Jarvis, director of marketing for the Nebraska-based B&R Stores, about the CommonGround program and the types of concerns they are hearing from consumers in this part of the country.