Special Report

Understanding ‘interconnected’ consumers

On Wednesday—day 2 of the IDEAg Interconnectivity Conference in Altoona, Iowa—the focus was on the challenges and opportunities facing agriculture on a local, national and global level.  Terry Fleck, executive director of the Center for Food Integrity gave a presentation entitled “Challenges and Opportunities of Interconnected Consumers”.   Afterwards, we visited with Fleck about the trends they’re seeing in consumer attitudes about farmers and ranchers, and the U.S. food system.

AUDIO: Terry Fleck (7:55 MP3)

 

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