Special Report
Understanding ‘interconnected’ consumers
On Wednesday—day 2 of the IDEAg Interconnectivity Conference in Altoona, Iowa—the focus was on the challenges and opportunities facing agriculture on a local, national and global level. Terry Fleck, executive director of the Center for Food Integrity gave a presentation entitled “Challenges and Opportunities of Interconnected Consumers”. Afterwards, we visited with Fleck about the trends they’re seeing in consumer attitudes about farmers and ranchers, and the U.S. food system.
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