Is agriculture ready for social media allegations?

The recent concern over the use of lean, finely textured beef in ground beef demonstrated the growing influence of social media. So are other food groups prepared to deal with a similar attack? Tom Gallagher is CEO of Dairy Management Incorporated which oversees the dairy checkoff, he says they are “good right now…but we want to be the best.”

AUDIO: Gallagher talks about DMI’s efforts 3:00 mp3


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