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Innovation is the pathway to sustainability

The agriculture industry has to do more with less.  That’s one of the main issues being addressed at this week’s conference.  Nevin McDougall, Senior Vice President of Crop Protection for BASF says finding the key to sustainability isn’t going to happen overnight.  “It’s those day-to-day improvements we make, either in our business or on the farm that allows us to get more with less energy, less water, and less nutrients,” he says.  “From my perspective it really is a journey – and every day that we can make an improvement and with every new product we can make another improvement – it is a success in itself.”

McDougall tells Brownfield looking ahead to the future areas like water, soil, and nutrient management are going to be vital to the continued success of the agriculture industry.  “All of those areas are going to become much more important in identifying new solutions so that we can become better stewards and managers of those scarce resources,” he says.

Which McDougall notes means expanding BASF’s research in the future.

AUDIO: Nevin McDougall, BASF (3:52mp3)

 

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