Special Report
International marketing important work for soybean checkoff
Jim Call, a farmer from Western Minnesota and Secretary for United Soybean Board (USB) was busy at the 2012 Commodity Classic educating those attending about the work of the USB and success of the soybean checkoff. As International Marketing Chairman for United Soybean Board, Call gets exciting talking about the work of the 9 offices USB has overseas and the work being done to convince customers to buy soybeans from the United States.
Currently, 60% of soybeans raised in the United States are exported. Customers overseas are attracted to our banking and transportation systems as well as the reliability and quality of the product.
Call told Brownfield if we are to double our yields by 2030, it is extremely important to keep a strong checkoff program in place.
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