Whole Foods Market, which describes itself as “the nation’s largest retailer of natural and organic foods”, has launched a campaign called “Let’s Retake our Plates”.
The company says the campaign, which will feature the showing of 15 food-related films in cities across the U.S., will help consumers understand how the food choices they make have an impact on health and the environment.
Included in the campaign are the controversial films Food Inc., King Corn and Big River. Those films are critical of modern agriculture and food production.
Whole Foods has developed a web site to support the initiative at letsretakeourplates.com.


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