Dr. Doug Sholz, DVM, director of professional services for the U.S.Cattle Team for Novartis Animal Health is in San Antonio, Texas this week educating cattlemen about Novartis Animal Health’s Healthy Heifer Program.
This new management program is designed specifically to maximize the long-term value of beef and dairy heifers through established health and management protocols. Heifers represent tremendous value potential and this program provides a set course of action designed to achieve consistent heifer performance goals.
“Beef producers sell pounds, not heads of animals,” Dr. Sholz explains. “If we can put more healthier calves on the ground ready to realize genetic potential, that equates to more pounds for sale when it is time to sell.”
Benefits of the Healthy Heifer program for dairy producers include more efficient heifer development, successful reproduction, and higher milk production. As with beef heifers, this program is designed to put more healthier calves on the ground ready to realize genetic potential.
Sholz explains that your herd veterinarian is one of the key drivers in the program. He told Brownfield that the Healthy Heifer program will increase the value of individual animals and increase in your bottom line due to the increase of productivity of those heifers.
Dr. Sholz encourages both beef and dairy producers to discuss the program with their local Novartis representative or visit the website. You can also by and visit with representatives at the Cattle Industry Conference this week in San Antonio.
Brownfield coverage of the Cattle Industry Convention is sponsored by:
AUDIO: Conversation with Dr. Doug Sholz
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